Noon Dave: Brunch (2022)

Client: Chocolate City Music
Production: HELLOVNO, A STRANGE PICTURE
Director: Olu the Wave
DOP: Olu the Wave
Post-Production: Olu Oyefeso (edit); GNARCITY (vfx); SixteenByNine (color)

Production Highlights:

• In 2022, Chocolate City Music signed R&B singer Noon Dave. Seeking an experienced marketing expert to elevate Noon Dave’s brand, the label reached out to me via HELLOVNO.

• I collaborated closely with Noon Dave’s music team, sharing market insights and trend research. At the same time, I also collaborated with the label’s in-house creative department to develop concepts for photoshoots and visuals that align with the artist’s brand identity and creative direction.

• Leveraging my extensive advertising background in video production, the Executive Vice President of Music personally requested my involvement to oversee the production and ad campaign. From initial concept to final delivery, I led the production to film a highly efficient 1-day shoot in Lagos, Nigeria.

• Upon returning to California, I managed timely shares and edit reviews, overseeing a 2-day VFX cleanup. Remotely, I final delivered the videos in 9 days.