Blaqbonez: Cinderella Girl ft. Ludacris (2023)

Client: Chocolate City Music (Warner Music Group)
Production: HELLOVNO
Director: EYES
DOP: Daniel Murphy
Post-Production: Carrington Mitchell (edit, graphics); Roy Sun (color)

Production Highlights:

• The Executive Vice President of Music at Chocolate City approached me via HELLOVNO to produce the music video for afrobeat rapper Blaqbonez’s single, “Cinderella Girl” given their trust in my work-ethic.

• With only 6-days to prepare, I started immediately. I tapped into my extensive professional network to secure key department leads: location managers, security personnel, wardrobe and styling teams, camera crew, a drone operator, extra talent, an editor, a colorist and a graphics artist.

• I successfully managed a five-figure budget and assembled the necessary teams. I approved all production logistics and international travel, selecting Miami, Florida as the location for our 1-day shoot. On shoot day, I played a pivotal role as the line producer ensuring seamless communication between my production and the record labels: Chocolate City Music and Def Jam.

• The video premiered at the 2023 AFRIMMA Awards, where Blaqbonez won 'Best Male Rapper' and swept the category. The video garnered over 1,000,000+ organic views on YouTube in it’s first week!